A One Day Intensive Workshop

An Introduction to Lean Platforms

Learn how to put customers at the centre of your strategy and build digital platforms that engage, inspire, communicate and convert commercial opportunities that drive growth and profitability

Manila | Various Dates 2024

Mutiny / Workshops / Lean Platforms

A LIVE ONE DAY WORKSHOP FROM FIRESTARTER

Learn How to Engage, Inspire and Convert Customers

"Design is not just what it looks like and feels like. Design is how it works."

Steve Jobs | Apple

Great digital platforms are at the center of every successful customer acquisition and retention strategy. The foundation stone of an effective business strategy, they are often your customer's first and last point of interaction with your organization. Development and management of effective online platforms is a critical skill for every commercial practitioner, from the C-Suite to the interns.

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ABOUT THE WORKSHOP

Acquire World Class Skills and Capability

When it takes only 50 milliseconds for a visitor to form an opinion about your website, it becomes clear that good website design is far more than a creative or engineering challenge. It's marketing science.

From eye tracking to heat maps, and from Hick's Law to navigation and user experience, we equip industry practitioners with all the skills necessary to specify, brief, manage and optimize the entire online platform design process.

ABOUT THE SYLLABUS

Develop Core transferable Skills

We combine a customer centric attitude with a structured approach and clear frameworks that combine formal instruction, social discussions and practical business applications to put you in the best possible position to achieve your business goals.

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Goal Setting

Learn how to deep dive into customer behavior to anticipate needs and identify opportunities

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Persona Building

Learn how to repurpose data to create useful user profiles that guide decision making

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Commercial Planning

Learn how to establish workable metrics that guide user experience and user interface design

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Journey Crafting

Learn how user stories and use cases establish purpose and drive platform structure and outcomes

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Wireframing

Learn how user journeys combine with CRM data to drive a modular interface and flexible layouts

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Road Mapping

Learn how ongoing analysis and optimization maximize the commercial returns

ABOUT THE EXPERIENCE

Engage with a Community of Like Minded Professionals

When we design Firestarter Workshops, industry practitioners always come first.

Our syllabus is based on years of research, experience and feedback from the region's most capable contributors. We invite delegates and their colleagues to share their needs and objectives, and review our delivery and outcomes. The result is a workshop solution tailored to your exacting needs.

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Marketing and Advertising Professionals

Learn how to specify, brief, manage and optimize the entire online platform design process

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Sales and Business Development Professionals

Learn how to translate real world sales and business capability into digital engagement and conversion

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Entrepreneurs and Industry Disruptors

Learn how to effectively reach out to new stakeholders and investors to build audiences and convert interest

MEET THE TRAINER

30 Years at the Leading Edge of Marketing in Asia

As Founder of Mutiny Consulting, Nick has a track record of more than thirty years delivering across global markets with extensive experience in blue chip media brands such as the BBC, the Daily Telegraph, CBS and Yahoo! He has been based in Asia for more than two decades working with world famous regional brands such as MediaCorp and SPH.

Nick Fawbert

Marketing Transformation
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DEVELOPED IN PARTNERSHIP WITH THE INDUSTRY

A Proven Track Record

Content for Firestarter workshops has been tried and tested in association with leading regional industry bodies including the IAB South East Asia, the 4As and the Singapore Government's IMDA.

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Delegates

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Dedicated Modules

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Standard Workshops

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Training Hours

TRANSPARENT PRICING PLANS

An Investment that Pays Off

Firestarter Workshops are benchmarked across local and regional markets, and balanced against the highest quality of delivery, to ensure unbeatable value for money for all our customers.

Firestarter Members

  • Single Entry
  • Firestarter Members
  • Full Day Catering
  • Workshop Resources
USD325 Seat
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Standard Seats

  • Single Entry
  • Industry Practitioners
  • Full Day Catering
  • Workshop Resources
  • Includes Firestarter Membership
USD395 Seat
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Group Seats

  • Multiple Entry (4+)
  • Industry Practitioners
  • Full Day Catering
  • Workshop Resources
USD295 Seat
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TESTIMONIALS

What Our Partners Say

With almost 20 years experience developing skills and capability in the Asia marketing industry, Firestarter brings world class expertise to every workshop.

Mark Blackburn

What Nick doesn't know about online business is frankly not worth knowing. He has this uncanny ability to understand a specific business problem and then articulate it in a way that is understandable to beginner and expert alike.

Mark Blackburn Chief Marketing Officer
Julian Persaud

I admire and respect Nick for his industry knowledge and ability to 'get stuff done'. He has a passion for all things digital and I often seek out his advice on industry matters. He is extremely well connected and offers a strategic perspective on an ever-changing industry.

Julian Persaud Chief Commercial Officer
Ken Mandel

As Chairman of the IAB I really enjoyed working with Nick and admire his ability to focus on getting the job done. Nick never fails to impress me with his organizational skills and ability to deliver.

Ken Mandel Finance Executive
Joe Nguyen

Nick is a thought leader for the industry and often pushes many of us to face the realities and challenges that tend to be swept under the rug or ignored.

Joe Nguyen Senior Strategic Advisor

The Workshop Format 

The Firestarter 70 | 20 | 10 framework capitalizes on world class practices from the Center for Creative Leadership that incorporate formal structured learning, social engagement and practical business activities to maximize the output and effectiveness of the entire learning process.

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Frameworks and Processes

With world class frameworks and live instruction, we establish the foundation approaches delivering best practice

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Social Activation

Social activities challenge the principles behind established best practice and modify it for use 

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Group Challenges

Practical exercises put best practice into use for existing business situations and ensure effective, workable solutions

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Fuel your career growth with Firestarter

AN EFFECTIVE INTERACTIVE APPROACH

Lean Marketing Workshop Structure

Make the most of your day with four intensive sessions that help you develop solutions that meet your specific business requirements working closely with other like-minded professionals.

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