A One Day Intensive Workshop

An Introduction to Lean Marketing

Learn to deliver revolutionary business and communications strategies time and again with simple, effective, scalable frameworks.

Manila | Various Dates 2024

Mutiny / Workshops / Lean Marketing

A LIVE ONE DAY WORKSHOP FROM FIRESTARTER

Acquire World Class Commercial Capability

This workshop equips you with the skills and strategies that drive demand and fuel growth using critical lessons from world leaders in commerce and industry that create and capture uncontested market space.

From Amazon to Apple, and Marvel to Meta, this workshop shows you how to leverage proven frameworks that work for you and your partners, that you can put into action today.

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Limited Availability | Don't Miss Out

ABOUT THE WORKSHOP

Learn Critical Marketing Techniques

The Lean Marketing Workshop builds on world famous marketing strategies including Lean Startup by Eric Ries and Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne to deliver a tailored framework for entrepreneurs and marketing, advertising, sales, and business development professionals to maximize profitability and growth.

ABOUT THE SYLLABUS

Develop Core Transferable Skills

We combine a customer centric attitude with a structured approach and clear frameworks that combine formal instruction, social discussions and practical business applications to put you in the best possible position to achieve your business goals.

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Market Development

Learn how to reach beyond the competitive landscape to generate ideas that capture new markets

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Customer Identification

Learn how to use psychographics, behavioral and contextual clues to maximize impact

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Needs Analysis

Learn how to identify the factors that catch the imagination and convert new customers

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Value Creation

Learn how to reconstruct your customer proposition to hit the buying triggers that really matter

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Channel Selection

Learn how to exploit a fragmented commercial landscape to focus on the channels that work for you

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Financial Modelling

Learn how to calculate customer lifetime value to ensure your investment works overtime

ABOUT THE EXPERIENCE

Engage with a Community of Like Minded Professionals

When we design Firestarter Workshops, industry practitioners always come first.

Our syllabus is based on years of research, experience and feedback from the region's most capable contributors. We invite delegates and their colleagues to share their needs and objectives, and review our delivery and outcomes. The result is a workshop solution tailored to your exacting needs.

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Marketing and Advertising Professionals

Learn how to accelerate, condense and deliver inspiration and innovation to every campaign

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Sales and Business Development Professionals

Learn how to create and tailor effective sales pitches that meet the needs of every customer

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Entrepreneurs and Industry Disruptors

Learn how to refine and present business ideas in a format that captures and converts investors

ABOUT THE TRAINER

30 Years at the Leading Edge of Marketing in Asia

As Founder of Mutiny Consulting, Nick has a track record of more than thirty years delivering across global markets with extensive experience in blue chip media brands such as the BBC, the Daily Telegraph, CBS and Yahoo! He has been based in Asia for more than two decades working with world famous regional brands such as MediaCorp and SPH.

Nick Fawbert

Marketing Transformation
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Limited Availability | Don't Miss Out

DEVELOPED IN PARTNERSHIP WITH THE INDUSTRY

A Proven Track Record

Content for Firestarter workshops has been tried and tested in association with leading regional industry bodies including the IAB South East Asia, the 4As and the Singapore Government's IMDA.

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Delegates

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Dedicated Modules

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Standard Workshops

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Training Hours

TRANSPARENT PRICING PLANS

An Investment that Pays Off

Firestarter Workshops are benchmarked across local and regional markets, and balanced against the highest quality of delivery, to ensure unbeatable value for money for all our customers.

Firestarter Members

  • Single Entry
  • Firestarter Members
  • Full Day Catering
  • Workshop Resources
USD325 Seat
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Standard Seats

  • Single Entry
  • Industry Practitioners
  • Full Day Catering
  • Workshop Resources
  • Includes Firestarter Membership
USD395 Seat
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Group Seats

  • Multiple Entry (4+)
  • Industry Practitioners
  • Full Day Catering
  • Workshop Resources
USD295 Seat
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TESTIMONIALS

What Our Partners Say

With almost 20 years experience developing skills and capability in the Asia marketing industry, Firestarter brings world class expertise to every workshop.

Mark Blackburn

What Nick doesn't know about online business is frankly not worth knowing. He has this uncanny ability to understand a specific business problem and then articulate it in a way that is understandable to beginner and expert alike.

Mark Blackburn Chief Marketing Officer
Julian Persaud

I admire and respect Nick for his industry knowledge and ability to 'get stuff done'. He has a passion for all things digital and I often seek out his advice on industry matters. He is extremely well connected and offers a strategic perspective on an ever-changing industry.

Julian Persaud Chief Commercial Officer
Ken Mandel

As Chairman of the IAB I really enjoyed working with Nick and admire his ability to focus on getting the job done. Nick never fails to impress me with his organizational skills and ability to deliver.

Ken Mandel Regional Managing Director and Head of Insights
Joe Nguyen

Nick is a thought leader for the industry and often pushes many of us to face the realities and challenges that tend to be swept under the rug or ignored.

Joe Nguyen Senior Strategic Advisor

The Workshop Format 

The Firestarter 70 | 20 | 10 framework capitalizes on world class practices from the Center for Creative Leadership that incorporate formal structured learning, social engagement and practical business activities to maximize the output and effectiveness of the entire learning process.

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Frameworks and Processes

With world class frameworks and live instruction, we establish the foundation approaches delivering best practice

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Social Activation

Social activities challenge the principles behind established best practice and modify it for use 

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Group Challenges

Practical exercises put best practice into use for existing business situations and ensure effective, workable solutions

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Fuel your career growth with Firestarter

AN EFFECTIVE INTERACTIVE APPROACH

Lean Marketing Workshop Structure

Make the most of your day with four intensive sessions that help you develop solutions that meet your specific business requirements working closely with other like-minded professionals.

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Limited Availability | Don't Miss Out