Rapid consumer uptake of digital media throws a spanner in the works of traditional marketing techniques that rely on building consumer awareness and engagement in TV, press or out-of-home to drive sales through traditional retail environments.
Not only do potential customers now rarely get the chance to learn first hand about your market positioning, but they also don't get the chance to express their needs, explore the solutions you propose, and be supported and directed throughout the purchase process.
For world class companies that can't meet the needs of the digital age, this represents an existential risk.
Great content meets this need!
Leveraging specialist knowledge and content marketing capability not only teaches great companies how to deliver the right information at the right time, but how to tailor that message to the right environment, and secure the customer confidence that builds long term relationships and revenue growth.