Tom Simpson | AdColony
Ensuring that data driven marketing leverages strong consumer relationships provides the right foundation for AdColony's regional growth
Gain insights into how Tom foused on permission based marketing to ensure a better consumer experience and more effective markteting solutios for AdColony.
Learn why increased regulation represents an opportunity to brands to improve their customer relationships, and how Facebook and others got it wrong when they forgot that honesty and transparency are always the best policies.
In his own words...
"My 12+ years experience in digital media and marketing (Global and APAC; Client, Agency, Supplier) has given me a firm understanding of the digital media and marketing landscape (Agencies, Ad Networks, DMPs, DSPs, SSPs, Exchanges), mobile and online technology (programmatic, RTB, tag managers, location, audience, data, attribution, ad serving, tracking, apps, DCO, multiple 3rd party platforms including Facebook, Google) and the drive to stay on top of emerging trends.
"I've committed myself to developing strong leadership qualities and experience managing large teams.
"I put a keen commercial acumen at the core of my approach - focusing on driving revenue and results with knowledge of multiple media and advertising business models with experience leading, developing and executing regional level strategies with extensive APAC business travel experience"