Prantik Mazumdar | Happy Marketer
Learn how Prantik crossed continents and developed his international skills to deliver the marketing industry's fastest growing independent agency
Taking a flexible approach to business and building on strong relationships was critical to delivering one of Asia's fastest growing independent digital marketing companies.
Watch the video to find out how business partnerships were critical to growth, and how Prantik and his team overcame the biggest challenges on their route to success.
In his own words...
"To create, shape & manage a venture had always been a passion that drove me. My academic pursuits in the domain of computer engineering & technopreneurship at NUS sowed the seeds of entrepreneurship whilst my initial years in the technocratic Singapore government strengthened my belief & capacity to manage my own enterprise in the knowledge economy.
"I embarked on my career at IESingapore where I had the opportunity to serve Singapore enterprises to help them capture global value through the agency's internationalization programmes. I was empowered to lead numerous international trade missions to the Americas, North Asia Pacific & South Asia. This stint provided me with the opportunity to partner with some of the best in the civil service to learn, collaborate & contribute to the best practices implemented by the government to boost its economy.
"After 6 years in Singapore's public & private sectors, today I am a Partner at Happy Marketer, one of the leading digital marketing consulting firms in the region. My focus is to expand the firm's business into international waters, especially in the domain of social and mobile media. Given my love for cricket, I also advise clients of Gamechanger, a sports consulting venture on how sports teams, personalities & administrators can leverage on the digital media to reach out & engage with its passionate die-hard fans."