Using interactive and engaging workshops, Mutiny reviews existing business and marketing strategy. We explore internal and external competencies to allocate responsibilities to particular practitioners within the value chain. We establish where the current responsibilities lie and identify gaps in the existing approach.

Working with team practitioners, Mutiny will establish a set of activities that improve performance within all areas of business and marketing.

These include the role of digital marketing, customer discovery, customer relationship management, content creation, platforms, content distribution, audience acquisition, commercial activation and performance optimisation.

Looking at the established disciplines of business and marketing, Mutiny will set a series of challenges and exercises that establish the competence of existing practitioners.

The outcome scores against what our partners need to achieve as a business, and what the capability is currently within both in-house teams, and external suppliers.

Bearing in mind the overall business objectives, we will review those activities that are business critical, or can be delegated.

Mutiny will provide recommendations for an overall business structure, plus the types of services that can be efficiently delivered through third party companies, and offer a scorecard for selection and appointment.

Mutiny will assess the current division of responsibilities between internal and external suppliers on the delivery of business objectives including marketing, customer discovery, customer relationship management, content creation, platforms, content distribution, audience acquisition, commercial activation and performance optimisation.

Mutiny will break down the objectives of business and marketing strategy in terms of specific, measurable and achievable goals that can be reviewed throughout the execution plan.

We will allocate these targets to both internal and external suppliers, and provide a framework for review, appraisal and replacement as necessary.