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Social Media Marketing Fast Track
Inspire Customers and Drive Engagement with Effective Social Media Marketing

The Social Media revolution, inspired by the opportunitiy for consumers to create, share and engage their own content amongst friends, colleagues and willing audiences has represented the single biggest marketing opportunity of the modern age.

It frees up the communications power of millions of interested buyers and loyal customers to discuss, promote and facilitate products and services on behalf of business brands to millions more potential customers.

But that opportunity comes with risk, in terms of the management and investment required to sustain productive relationships that underpin business growth.

The Mutiny Social Media Marketing workshop establishes simple, workable frameworks that ensure that the power of social media is leveraged effectively by organisations large and small to drive the commercial success that contributes directly to the business bottom line.

Why Attend

The Mutiny Social Media Fast Track workshop takes a structured approach to social media strategy that includes identifying the role and goals of social media, the rules of engagement, platform selection, content creation, monitoring and crisis management. The output is a social media strategy that delivers benefits that contribute directly to the business bottom line:

  • Cost effective investment structures
  • Improved brand awareness
  • Increased brand authority
  • Improved brand loyalty
  • Productive customer engagement
  • Healthier customer satisfaction
  • Increased consumer traffic
  • Enhance SEO rankings

Delegates will emerge with a clear understanding of the role of social media, and a clear, transparent framework that ensures a direct contribution to commercial success.

Build on Recognised Frameworks

The Mutiny Social Media Marketing Fast Track creates a simple transferable structure that encompasses all aspects of planning and delivering an effective 'always on' social media marketing presence derived from some of the leading practitioners in the industry.

Recommended reading includes '500 Social Media Marketing Tips' by Andrew Macarthy, 'Epic Content Marketing' by Joe Pulizzi, 'The Power of Visual Storytelling' by Ekaterina Walter, 'Jab, Jab, Jab, Right Hook' by Gary Vaynerchuk, 'The Lead Machine: The Small Business Guide' by Rich Brooks, 'Content Mavericks: How to Grow Your Business' by Andrew and Pete and 'Make It Rain' by Areva Martin.

Workshop Details
Course Length 1 day
Time 9am to 5pm
Dates Available on request
Class Size Maximum 20 persons
Further Information

This workshops is aimed at marketing practitioners who have either strategic or day to day involvement with the practice and implementation of social media marketing. Benefits will be greatest to those who have an existing understanding of core marketing principles including:

  • Entrepreneurs
  • Marketing Directors
  • Brand strategists
  • Social media practitioners
  • Journalists and writers
  • Illustrators and graphic designers

This workshop involves four key components:

  • Introduction and goal setting
  • Core concepts and execution frameworks
  • Activities and challenges
  • Recap and next steps

The framework encompasses the SECI knowledge model with a view to translating organised and integrated business approaches into internalised knowledge and practical application. Details of our training approach can be found on our workshop page on this link.

The workshop includes a mix of social media marketing theory and real time activities designed to create a framework for social media strategy that meets core business goals. Activities include:

  • The role of social media in terms of collaboration, education and entertainment
  • Goals and strategy including the planning cycle, SMART objectives, targeting and budgeting
  • The rules of engagement in terms of permission based marketing
  • Platform selection and implementation
  • Content approaches including microblogging, content sharing and branded content
  • Social media and customer service
  • Monitoring including listening, tracking, measurement and evaluation
  • Crisis management best practice

Delegates will emerge with a simple, straightforward framework that they can apply to their immediate business activities to help drive commercial growth.

Workshop Fees and Payment Options
Payment Direct invoicing with secure online credit card or PayPal payments
Includes Venue (only for public events), speaker fee and online access as appropriate
Courseware Bring all you need - a pen and paper or your own device
One Day Fee US$399 per person
Group Discounts 20% off for groups of 5 or more
Contact No. +65 9853 0051
Contact email nick@mutiny.asia
Get In Touch About This Workshop

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Region

This workshop is available across Asia Pacific

Languages

This workshop is available in:

  • English
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