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Marketing Fast Track
Supercharge Your Business with the Marketing Fast Track

We recognise that creating a great product, designing a great solution, building a fantastic company and delivering world class services are all wasted unless we learn the skills to take it to market.

Great marketing is both a talent and a skill. We help the world's greatest practitioners learn how to understand their customer, research the opportunities, create effective messages and find ways to drive revenue.

This workshop is a masterclass in execution, all delivered within a simple framework and supported easy steps to ensure you the greatest chance of success.

Why Attend

We make Marketing capability exciting and accessible by leveraging concepts like Lean Start-Up to introduce ideas on customer and product research, business planning and branding.

  • We explore how your business success will revolve around meeting customer needs, how to define these, and how to set up relationship management systems to build a community of satisfied high spending regular customers.
  • We demonstrate how to build brands, establish identities and diversify into product portfolios.
  • We look at how keeping up with the market and competitors will help you create pricing strategies that work.
  • We look at how you establish channels to market, create core messages and track and optimise their performance to get the business running like a well-oiled machine.

We deliver results by helping you build out your own business concept, so by the end of the day you have a full go-to-market strategy for either your own or your client’s business that will compete with the best in the world.

So if this is you, and if you share our joy in creating the world class companies and marketing campaigns that become invaluable assets for the future, then sign up, sign on, and let’s get started!

Build on Recognised Frameworks

Based on the world famous Kellogg School of Management Marketing Curriculum, the marketing skills workshop is second to none in the industry.

It leverages our work teaching MBAs in Marketing to some of the region's greatest business practitioners with the Institute of Management Education from Europe

We have designed it to help you take your professional capability to the next level, helping you to write your own passport to future success.

Workshop Details
Course Length 1 day
Time 9am to 5pm
Dates Available on request
Class Size Maximum 20 persons
Further Information

This course is designed by media and marketing practitioners with over 25 years industry experience in Asia, Europe and the US. It is perfect for:

  • Young career professionals looking to take a first step into the Marketing industry
  • Marketing talent developing strategies, resources and assets
  • Agency talent working in strategy development on behalf of clients
  • Publisher talent looking to develop marketing solutions for brands
  • Technology talent looking to develop tool and solutions for brand marketing
  • Entrepreneurs looking to develop world class strategies to drive their own business success

This workshop involves four key components:

  • Introduction and goal setting
  • Core concepts and execution frameworks
  • Activities and challenges
  • Recap and next steps

The framework encompasses the SECI knowledge model with a view to translating organised and integrated business approaches into internalised knowledge and practical application. Details of our training approach can be found on our workshop page on this link.

The Introduction to Marketing Workshop is based upon the world famous Kellogg School of Management Marketing Curriculum. It blends this with simple frameworks like Lean Start-Up to provide inspiring, accessible approaches that can deliver instant solutions to complex business challenges.

  • Marketing Frameworks: established marketing models like the 7Ps and the 7Cs
  • Lean Start-Up: modern business thinking to deliver simple professional solutions
  • Marketing Strategy: growth hacking and demand management
  • Establishing Customer Relationships: research, insights, value, satisfaction and loyalty
  • The Customer Journey: motivation and the route to purchase
  • Building Brands: identity, competition and brand positioning
  • Pricing Strategy: references, policies, sensitivity and discounting
  • Channel Planning: value chains, adding value and management
  • Communications: models, media and messaging
  • The Digital Revolution: responding to a changing environment

We also include Summary, Questions and Interactive Debate, the key learnings plus an invitation to feedback

Workshop Fees and Payment Options
Payment Direct invoicing with secure online credit card or PayPal payments
Includes Venue (only for public events), speaker fee and online access as appropriate
Courseware Bring all you need - a pen and paper or your own device
One Day Fee US$399 per person
Group Discounts 20% off for groups of 5 or more
Contact No. +65 9853 0051
Contact email nick@mutiny.asia
Get In Touch About This Workshop

Click on the icon, drop us a line, and we'll come back to you as soon as we can.

Region

This workshop is available across Asia Pacific

Languages

This workshop is available in:

  • English
Browse our Workshop Series