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Digital Strategy Fast Track
Transform Your Business and Drive Growth Through Digital Strategy

As business and consumer engagement with digital media has become the primary form of interaction with brands around the world, an effective digital strategy has become a cornerstone of customer engagement.

Whilst world famous platforms such as Google and Facebook remain the popular face of digital outreach, an effective strategy needs to address the full marketing funnel.

Successful companies need to engage digital platforms to deliver customer insight and acquisition, product design, customer relationship management, inspiration and engagement, platforms, retail and communications.

Weaving these disparate components into a cohesive, comprehensive business plan is the biggest challenge that many organisations will face every year, and Mutiny's team of dedicated consultants are here to help you achieve your goals.

Why Attend

The Mutiny Digital Fast Track Workshop is designed to get you and your teams up to speed with the very latest effective strategies to drive business success ina digital world. It provides the foundation to develop a detailed understanding of the opportunities and threats, the technologies and methodologies that help you meet your goals.

Delegates will develop a practical capability in:

  • The role of digital in the overal marketing strategy
  • Digital channels
  • The technology landscape
  • The regulatory landscape
  • Integrated planning
  • Structure, competencies and performance of digital disciplines
  • A digital 'Marketing Mix' that covers product, price, place and promotion

Our practical mix of workshops and dedicated activities ensure delegates leave with an effective plan that means they hit the ground running in developing a strategy that perfectly meets your needs.

Build on Recognised Frameworks

The workshop is designed to leverage established industry marketing models alongside the latest in digital marketing thinking from authoritative, published sources to provide a perfect blend of theory and practice.

Workshop leaders leverage decades of experience at the top of some of the most established brands, agencies and publishers in the digital ecosystem to ensure that digital strategies move beyond simple thought exercises, into a practical understanding of what works and what doesn't, regardless of the size of your budgets.

Workshop Details
Course Length 1 day
Time 9am to 5pm
Dates Available on request
Class Size Maximum 20 persons
Further Information

This is course is effective for practitioners at all levels of the industry hierarchy who need a practical overview of effective digital strategy to deliver on the business objectives. Delegates who have a basic background in marketing will derive the greatest returns, including:

  • Entrepreneurs
  • C-Suite Strategists
  • Marketing Leadership
  • Brand strategists
  • Trade marketers
  • Media planners
  • Operations

This workshop involves four key components:

  • Introduction and goal setting
  • Core concepts and execution frameworks
  • Activities and challenges
  • Recap and next steps

The framework encompasses the SECI knowledge model with a view to translating organised and integrated business approaches into internalised knowledge and practical application. Details of our training approach can be found on our workshop page on this link.

The curriculum combines an introduction and goal setting exercise, alongside a series of theory presentations and practical exercises dedicated to the needs of individual delegates. Modules include:

  • The key components of digital strategy
  • An introduction to the technology landscape
  • The regulatory landscape including data, privacy and copyright
  • Developing a digital scope
  • Situation analysis
  • Goal setting
  • Practical strategies
  • Integrating solutions through the Marketing Mix

Our commitment to practical solutions means that every delegate will emerge with a framework solution dedicated to their particular objectives.

Workshop Fees and Payment Options
Payment Direct invoicing with secure online credit card or PayPal payments
Includes Venue (only for public events), speaker fee and online access as appropriate
Courseware Bring all you need - a pen and paper or your own device
One Day Fee US$399 per person
Group Discounts 20% off for groups of 5 or more
Contact No. +65 9853 0051
Contact email nick@mutiny.asia
Get In Touch About This Workshop

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Region

This workshop is available across Asia Pacific

Languages

This workshop is available in:

  • English
Browse our Workshop Series